THISTLE BICYCLES & REPAIRS

This project consists of a logo, brand guide, and collateral for Thistle, a neighborhood bicycle shop and community space. With Thistle, I wanted to create a company that could provide a full-service bike shop as well as a space to inspire and encourage women to take up cycling. While Thistle’s primary demographic is women, the overall look and branding was designed to be gender inclusive, approachable, and a little chaotic. For inspiration, I looked to the Memphis Group, and found just the right pop of color and hint of kitsch to let Thistle stand out in a field of often drab cycling shops that take themselves a bit too seriously.